Digital Analytics & Insights Manager (Remote) (v406)

  • Contract Duration: 6+ months, REMOTE
  • Miscellaneous
  • Boston, MA

Website Lenox Executive Search

6++ months with potential to extend. 100% remote and open to non-local candidates. Must be able to work in EST zone.

Lenox Executive Search is seeking an experienced Digital Analytics & Insights Manager to fill an 6++ month Extendable REMOTE contractual role with a global pharmaceutical company. Must have 7+ years of translating brand strategies into digital insights and insights into actionable recommendations/optimizations.

REQUIREMENTS for the Digital Analytics & Insights Manager:

  • 7+ years of translating brand strategies into digital insights and insights into actionable recommendations/optimizations.
  • Ability to manage Google Analytics tagging and reporting
  • Experience building Google Data Studio or similar dashboarding environment
  • Understanding and experience of Social Listening platforms
  • Utilize digital insights and analytics data to develop PowerPoint presentations or POVs on specific topic areas of interest
  • General knowledge of the emerging digital analytics landscape and implications to the Company (e.g., Google Analytics 4, cookieless future planning, etc.)
  • Strong communication skills to understand brand strategies and deliver relevant insights
  • Digital media planning and management experience
  • Experience with digital insights in Life Sciences or healthcare
  • Demonstrated ability to work in a matrix organization and role
  • Ability to build excitement and trust around the value of digital insights

RESPONSIBILITIES of the Digital Analytics & Insights Manager:

  • Under the direction of the Head of Global Digital Marketing, the Digital Analytics & Insights Manager will play a key role in improving how digital metrics, external data, and social listening are used to make decisions within the commercial organization.
  • Work with brand teams across global, NA, and International to identify gaps in our ability to support strategic and operational decisions regarding our customer facing digital programs.
  • Engage Global Digital Marketing team members to ensure analytics best practices are built into brand planning activities.
  • Establish KPI & digital measurement frameworks that align to the business objectives, strategies and are synergistic across geographic regions and disease areas.
  • Oversee social listening programs to ensure partners across multiple disease areas and geographies are able to understand user generated activity across all social media properties. Support ad-hoc requests for digital insights based on events in the external market or actions taken by customers on several dozen owned websites.
  • Help formulate and execute a roadmap to continually grow digital analytics and insights within the commercial organization.
  • Contribute to the development of digital skills programs that help commercial teams understand and respond to digital insights.
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